🤯 30 million people saw my tweet this week
2 tips on going viral and why it's so damn strange
Let me tell you - I was not prepared, at all, for the number of messages, notifications, and mentions I got this week.
2 viral pro tips
Part of the reason the tweet did as well as it did? Reply and quote tweet engagement. If you want to increase the engagement on your posts, particularly one that's doing well, you should encourage more comments.
One great way to do this? Reply to as many comments and quote tweets as you can. It'll drive additional engagement and turn the algorithm further in your failure. Don't underestimate the impact that these early responses can have on the viral growth of your engagement.
One mistake I made? I didn't realize how big the thread was going to get - and I casually fired off the tweet below sharing where we got different items for people who were interested.
I woke up the next day to find the main tweet with more than 50,000 likes (it now has over 605,000) and growing fast. The number of people who asked where we got the bean bag, the monitor, etc were innumerable - and if I'd used affiliate links in this post, we could have captured some of that demand and realized a benefit for the massive amount of free marketing we were giving to these companies. Always use affiliate links when you can.
Alright, enough about this insanely viral work from home tweet - let's dive into what else I've been up to:
Our oceans are in crisis; from trash to ocean acidification, climate change, and overfishing.
But there is reason for hope and National Geographic's Explorer-In-Residence Dr. Sylvia Earle joined me on my Growing the Green Economy Podcast to lay out why she's bullish on the future of the ocean and of the Blue economy. A world-renowned oceanographer and Founder of Mission Blue, Dr. Earle brings 86 years of experience to bear to explain the problems that plague the oceans, how we can fix them, and the inter-related nature of these challenges with the broader climate crisis.
This week I was joined on the Dev Interrupted Podcast by dev content creators/influencers Masha Zvereva (Stereotype Breakers) and Tiffany Janzen (TiffinTech) to discuss:
🤔 What Gen Z devs want from engineering leaders?
✅ How to make devs brag about your company
🚫 Why a dev might turn down a job
➕ More
Listen in 👇
Hosting INTERACT on April 7th
On April 7th I'll be hosting INTERACT, a virtual conference for more than 1,000 engineering leaders - and I'll be hosting an incredible panel, a session on building accessibility in development, and a screw-up story by one of the most successful CTOs in history.
If you're a dev or engineering leader, I highly recommend joining me for INTERACT. Learn more here.
Thanks for reading!
Got suggestions for my next newsletter? Want to collaborate on content? DM me on Twitter or reply to this email.
I'll be back with another issue in a few weeks - after I've gotten through INTERACT and hopefully once I've managed to finish some blogs.
As always, thanks for reading -
Conor